Rosanna is a cultural and creative strategist with specialism in semiotics. She has experience working across a variety of sectors including media, sport and style. Her work has covered a diverse range of topics including: analysis of the representation of women in advertising across 8 markets, decoding the changing meanings of luxury for Gen Z in APAC, exploring the concept of ‘wholesome’ for a global streaming platform. Rosanna worked alongside Formula 1 to create guidelines for comms and content in multiple markets as part of their rebrand; this work was recognised with an MRS award. Rosanna’s creative background allows her to combine analytical research with creative concepting and design. She recently worked for Armani to review and instruct the design of flagship stores in France and China. Rosanna has worked on a variety of Diageo projects for the past 7 years and has experience working in luxury beauty and style sectors, for clients such as YSL, Armani, ELC and Chanel.
Rosanna has a particular interest in sports and is keen to continue collaborating with sports brands across areas such as cultural impact, design, collaborations and comms. Her work in this area has focused on women in sports and the opportunities brands have, at this moment, to play a role in getting girls and women into sport - and keeping them in sport - and the commercial opportunities this can open up.
Rosanna has degrees in English Literature and Fine Art. She continues to work as a visual artist and filmmaker. Her work has been selected for exhibition at the Royal Scottish Academy’s New Contemporaries and at DRAF studios’ New Scottish Artists. She also participated in the Shanghai Curators Lab and curated an exhibition at Shanghai Academy of Fine Art. Rosanna’s recent short film was exhibited at the British Library’s “Chinese and British” exhibition. She is currently making a short documentary about Chinese Lion Dance.